Business owners and start up Entrepreneurs

Do you as a business owner find that the recession has hit your business ?  Or do you use that as a handy excuse for the state of your business ? Someone once said that if you can learn to fly in a storm just think how easy it is going to be when the sun shines !
All the basics of running a business is exactly the same in a recession than in normal times.  The only difference is that it requires more of  the skills of the Captain to keep the business on course in present times than when it was plain sailing.  You cannot afford not to understand some of the basics.
As part of our history where we were involved in the finance of SME's and our training background Optima has developed a course for Entrepreneurs starting out in business as well as established business people to sharpen their senses and give them the knowledge they need to make a success of the business.
The course is a 3 day intensive training experience where we will focus on the following:
Understand the basics of entrepreneurship by defining it , placing it in context and show you how to develop and improve entrepreneurial abilities.   We will show you how to establish the processes , assess tge profitibilities of your product or service , perform market analysis and consider the purchasing , costing an pricing models.  Lastly you will get to know how to instill serious management principles , determine record keeping requirements, how to calculate break-even point , compiling an income statement , balance sheet and cash flow analysis, perform stock and credit control , determine financial needs and learn how to source finance. We sill discuss in detail how to sell, market and build customer relations , manage and grow your business and finally the importance of compiling a business plan. 
If you ever felt uncertain about aspects of your business or have come to an important decision making stage in the business this short course is going to change your life.   If you have recently started out in business this is a must for you.  Should you consider retirement and possibly a small business as a hobby or a need you will be best advised to talk to us immediately !